What began as a juvenile hobby of collecting small insects and reptiles, turned out to become the inspiration behind developing one of the largest gaming franchise in the world, existing for over two decades. Pokemon, a game, a television show, an anime, and now a cultural icon and a brand, is a testament to the evolution and resultant revolution that can emerge from a unique hobby. This research paper aims to assess evolution of the series to the point that it developed into a revolution. It will also assess the rise and the fall of the Pokémon brand, from the show to its most recent venture in the field of augmented reality: Pokémon GO.